Your Big Idea

June 15, 2021
man in front of lightbulb

“I have an amazing idea!”

This is a story that I have seen and heard many times. An eager inventor is inspired and they are off to the races. They’re ready to file patents, form an LLC, and jump into production. 

They are confident that this is going to be the idea that transforms their life and as they tell me all about their amazing invention, they expect me to be blown away.

The truth is that an idea like this absolute can, and probably will, transform your life — just not in the way that you expect.

I Hate to Burst Your Bubble, but…

Unfortunately, the vast majority of the ideas I hear tend to be shiny objects. They look amazing at first glance but quickly lose their luster on closer inspection.

Truly great products are surprisingly often the results of research gone wrong. While looking to solve one problem, an amazing solution to another problem appears out of nowhere. Great solutions are the product of close observation, not great thinking. Genius is created by the heart, and not in the mind.

Ideas are a Dime a Dozen

The first — and probably hardest — thing that you need to understand about your big idea is that it’s very likely that it’s not special.

At any given moment, anyone can come up with hundreds of seemingly great ideas, and at least a handful of them are bound to have potential.

Just a few of those ideas will be like your big idea and will shimmer in your mind like a diamond. Ideas can trick the mind like the desert heat creating an oasis that you’ll risk anything to reach.

I’m not saying that you shouldn’t chase your dreams, but don’t bet your house that this idea will be the one that makes everything come true.

Embrace Reasonable Risk and Temper Temptations 

Everybody wants success, recognition, and financial freedom. This ambition is what tempts dreamers chasing ideas into trouble.

The urge to seek a patent can drive you into a frenzy — convinced that if you don’t do it soon, someone else will steal your idea. 

Next, you know that you need to form a legal company entity if you want investors and everyone to take you seriously. Then, your mind leaps into how essential it is for you to create bank accounts, rent office space, and sign up for company credits cards. After all, that’s what a real business would need.

Before you know it, you’ve sunk hundreds of thousands of dollars into this venture based around your idea — but you’ve made exactly zero progress on the things that actually matter.

woman sketching

Passion + Time = Genius

It is a common notion that genius is the product of a very intelligent person. This idea often holds others back. They think that they simply are not smart enough to create something amazing and are intimidated by the fear of failure.

A genius idea is only as good as the sweat, tears, and hard work that it takes to back it up. A sizable investment can help compensate for some of the hard work, sweat, and tears — but it will be more than most people can afford to invest. The good news is that your monetary investment is less when you’re willing to grind your own time into bringing your idea to life.

Start by Thinking Your Idea is Worthless

In the beginning, you need to think of your idea as worthless. By starting out with this thought, you accomplish one very important thing — you are free to research your idea.

You are more likely to want to talk to your friends and family about it and get their input. You are more likely to do a Google search and learn if someone else has already done this before.

Many people are terrified of someone stealing their idea before they do anything with it. This is an amateur notion. Confidentiality is a standard business practice, but it is very rarely a business issue. 

Research your idea prevents you from spending thousands of dollars on things that really do nothing to advance it.

Your Idea Is Only As Good As You Make It

Now that you’ve set aside your notions of grandeur, you can truly get to work using your limited resources to make fast progress and turn your idea into a useful solution.

If you find that you don’t have a clue how to move forward, then that likely means that you simply don’t have the experience needed to judge your idea. You don’t know how to test it, build it, or apply it.

On the other hand, if you are able to map out an action plan for trying out your big idea, then that means that you’ll be able to make fast progress at minimal cost. However, if your road map has massive costs and roadblocks, this is a clear indicator that it’s either not a good idea or that you don’t have the experience it takes to turn it into something.

Helping People with Big Ideas

Bringing an idea to life takes passion, experience, and problem-solving skills.

  • If you don’t have passion for your big idea, it’s not worth pursuing.
  • If you don’t have experience with the core solution that your big idea solves, then it’s most likely not a good idea for you. 
  • If you don’t have the will to solve the problems and challenges involved with turning it into reality, then stop now — there are always problems to solve.

On your road map to bringing your idea to market, you simply have to be willing to do every single activity required of you. Anything less than your complete commitment will result in your idea failing.

If you made it this far into this article and you’re still not deterred — you have the passion, desire, and dedication to seek expert help and bring your idea to market the right way, then let’s talk.I founded Inventagon over ten years ago.  My patented products have now reached over a billion dollars in retail sales.  Contact me about your big idea before you dump your hard earned money into a bottomless pit.